Chocolate Pound Cake Three Ways

Three Pound Cakes, all made with the same recipe. Using different Cocoa Powders.
Let’s see if the type of Cocoa Powder really makes a difference.

So I embarked on an experiment in my kitchen this week, making Chocolate Pound Cake Three Ways. It involved testing three different types of Cocoa Powder to see if they “really are different”. The idea was to make the exact same Chocolate Pound Cake recipe, using three different TYPES of Cocoa Powder. Below are the results. And I think they might surprise you.

Hershey’s Cocoa Powder (Classic)

Classic Hershey's Cocoa Powder Pound Cake
These cakes may look similar from the outside…but wait!

The first Chocolate Pound Cake Three Ways that I made I used Hershey’s Cocoa Powder. This is the Classic flavor that you see on most grocery store shelves. Interestingly enough, it resulted in the lightest color of all the cakes. Even though the outside of the cake looked dark and caramelized like the other two. After tasting, this recipe, made with this specific cocoa powder is perfect for someone who thinks they don’t love chocolate. It is very light in chocolate flavor. 

Hershey’s Special Dark

Chocolate Pound Cake made with Hershey's Special Dark Cocoa Powder.
The Special Dark version of Cocoa Powder adds a nice depth of flavor to the Chocolate Pound Cake.

The second Cake was baked using Hershey’s Special Dark Cocoa Powder. Since this recipe only uses half a cup of cocoa powder, this cake resulted in a beautifully rich chocolate cake. It really reminded me of the flavor of a classic Hershey Candy bar. It was delightful and would be delicious warm, with a scoop of vanilla bean ice cream.

Dutch Process Cocoa Powder

Chocolate Pound Cake made with Dutch Process Cocoa Powder.
By far my Favorite of the three Cakes!

The last cake was created using Dutch Process Cocoa Powder. This was by far my favorite. In my experience, Dutch Process Cocoa gives your dessert that “something” that other desserts don’t have. The richness and depth from the Dutch Process Cocoa makes this cake is worth trying. And if you are looking for a way to separate your desserts from others on the dessert table or family get together, Dutch Process is the way to do it. In my area Fresh Market is the only store I have been able to walk in and buy Dutch Process Cocoa. Here is an Amazon link for it as well Dutch Process Cocoa

All three cakes on a plate for comparison.
Visual proof that the TYPE of Cocoa Powder you use makes a difference!

Proper Pound Cake Baking

If you want to bake a Show Stopping Pound Cake, there are a few things to remember. First, cream your butter and sugar together slowly. Actually, cream them together on medium speed for 8 minutes. (But who’s counting) Next, mix in your eggs and vanilla one at a time. Just until incorporated. Lastly, mix in your dry ingredients and milk alternating in thirds. Just until it comes together. WARNING…after the second round of dry/wet the batter will look curdled. Keep going, it will work.

Chocolate Pound Cake Three Ways

Use this Chocolate Pound Cake recipe with your choice of Cocoa Powder and create Three very different cakes!
Course Dessert
Cuisine American
Keyword Chocolate Cake, Pound Cake
Prep Time 30 minutes
Cook Time 1 hour 15 minutes
Total Time 1 hour 45 minutes
Servings 12

Ingredients

  • 1 1/2 c +1 tbsp butter softened
  • 3 c sugar
  • 1 tsp vanilla
  • 5 eggs
  • 3 c all-purpose flour
  • 1/2 tsp baking powder
  • 1/2 tsp salt
  • 1/2 c cocoa
  • 1 1/2 c milk

Instructions

  • Cream butter and sugar together until light and fluffy. Being careful to not over mix. It is best to mix on medium speed for 8-10 minutes. Mixture should be light yellow, almost white in color when finished.
  • While butter and sugar are blending, sift together your dry ingredients. Set aside.
  • Add vanilla, mix just until incorporated.
  • Now add eggs one at at time. Mixing on medium just until blended.
  • Once all eggs are incorporated, add 1/3 of dry ingredients. Once dry ingredients are incorporated, add 1/3 of milk.
  • Alternate until all of dry ingredients and milk have been added.
  • Pour batter into a prepared bundt pan (tube pan) and bake at 350 degrees for 1 hour and 15 minutes.
  • Once cake is finished baking allow it to cool for 20-30 minutes before inverting onto a serving plate.

Notes

For my test of this recipe I used three different Cocoa Powders in each of three cakes. The experiment was to see how the different Cocoa Powders performed and the flavor profile each lended to the cake. Each cake only contained half a cup of Cocoa Powder as is called for in the above recipe.
I used Classic Hershey’s Cocoa Powder
Hershey’s Special Dark Cocoa Powder 
Dutch Process Cocoa Powder
I talk more about my thoughts on the flavor of each in my videos. 

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